01 / 04
Brand identity
Naming, identity systems, voice, and the operating documents that keep them coherent as the company grows.
- Naming + verbal identity
- Logo & wordmark
- Color, type, motion
- Brand book + governance
Booking projects for Q3 2026
We design and engineer distinctive digital things for ambitious brands.
Shefa is an independent studio in Casablanca building websites, brand systems, and digital products for founders and operators who care about craft. Twelve years of work, behind one number to call.
184%
avg. inbound lift
99
lighthouse perf.
40+
shipped sites
12yr
in the studio
Trusted by founders & operators
/ 2014—2026
OrbitMeridianSavoriaVerdantAetherHelioVellumAtlas FoundryLumen & Co.NorthwindOrbitMeridianSavoriaVerdantAetherHelioVellumAtlas FoundryLumen & Co.Northwind
Selected work
A small studio with a long list of receipts.
Brand · Web · Product
Orbit
A complete brand and web redesign for a Series B fintech, paired with a design system that shipped across marketing and product in eight weeks.
E-commerce · Editorial
Meridian
An editorial-led commerce experience for a contemporary fashion house, with bespoke storytelling, lookbook scroll, and a hand-tuned checkout funnel.
Hospitality · Reservations
Savoria
A multilingual reservation and storytelling site for a tasting-menu restaurant in Marrakech, with a custom seasonal menu engine and a private events flow.
Real estate · Mapbox
Verdant
A luxury real estate portal with a custom Mapbox experience, draggable filters, and a story-first listing page that treats each property like a portfolio piece.
What we do
Four practices. One studio.
Most engagements pull from two or three of these at once. The boundaries are permeable on purpose — that's the whole point of a studio.
02 / 04
Websites
Editorial marketing sites and complex commerce, hand-built on Next.js with performance budgets we will not cross.
- Marketing & flagship sites
- E-commerce + Stripe
- Headless CMS
- Migration from Webflow / WP
03 / 04
Product design
Interface design for software teams who care about craft. We work alongside engineering, not at the edge of it.
- App + dashboard design
- Design systems
- Front-end engineering
- Accessibility audits
04 / 04
Studio retainer
An ongoing relationship — design and engineering capacity available on a monthly basis, in exchange for not having to hire ahead of need.
- Dedicated team
- Weekly cadence
- Shared roadmap
- No surprise invoices
How we work
An honest, repeatable process.
No spec work, no theatre.
We replaced the RFP grind with a paid diagnostic. Roughly half of those convert into a full engagement — and the other half walk away with a roadmap they can execute.
01
Diagnostic
Two paid weeks. We read the business, talk to customers, audit the current surface, and produce a written direction with a phased roadmap.
02
Design
Concept, art direction, and a working system. We push the visual language until everyone can see the brand from across the room.
03
Build
We ship the work ourselves. Engineering is not a hand-off; the same team that designed the system runs the code that renders it.
04
Operate
Most clients stay on a studio retainer. We measure, iterate, and extend the system. The work compounds because it is not abandoned.
Receipts
What people say when we're not in the room.
Shefa rebuilt our marketing site, our product, and the brand that sat between them — and we still ship faster than before. They are the rare studio that gets out of its own way.
Priya Anand
Co-founder & CEO · Orbit
Editorial commerce is hard. They made it look easy. The new site reads like a magazine and converts like a flagship.
Léa Caron
Creative Director · Meridian
Diagnostic, design, build — all under one roof. Nothing got lost in translation, because there was no translation.
Mehdi Bensaïd
Founder · Aether
Journal
Notes from the studio.
Practice7 min
How we design systems that ship — and keep shipping
Most design systems die in Figma. Here is the working model we use to keep brand, web, and product in sync without slowing anyone down.
Engineering5 min
Fast sites, no magic
Every site we ship is on Lighthouse 95+ and most are 99. There is no secret — just a long list of small decisions, repeated.
Studio6 min
Why we stopped pitching
After ten years of spec work and rfp theatre, we changed how we sell. Here is the shape of the new conversation.
Currently booking · Q3 2026
Have something worth building?
We take on a small number of projects each quarter, deliberately. Tell us about yours — we'll reply within two business days, and if it's a fit, we'll schedule a call.