Brand · Web · Product
Orbit — Re-platforming a fintech category leader
A complete brand and web redesign for a Series B fintech, paired with a design system that shipped across marketing and product in eight weeks.
Year
2025
Industry
Fintech
Duration
12 weeks
Team
Lead designer, brand strategist, two engineers
Outcomes
+184%
Lift in qualified leads
-62%
Page weight reduction
99/100
Lighthouse perf
180ms
Time to first byte
Orbit had outgrown the template-driven site that carried them through their seed and Series A. The brand felt generic, performance had degraded as marketing layered third-party scripts, and product taught a different visual language than the marketing site.
A system, not a website
We started with the system: a typography scale, color tokens, motion principles, and a component contract that could ship to both Webflow (for marketing) and a Next.js storefront product. The team can now publish a new landing page in an afternoon and the engineering team can pull from the same primitives.
Outcomes
Within sixty days, qualified inbound leads from the marketing site rose 184% and average time-on-page nearly doubled. Page weight dropped 62% and Lighthouse performance settled at 99.